# Branding & Brand Identity in Mansfield > Your brand is not your logo. It is what people say about you when you are not in the room. The design work exists to make that impression deliberate rather than accidental. **Provider:** Web Design Mansfield (a dijitul company) **Location:** The Bungalow, 11 St John Street, Mansfield, Nottinghamshire NG18 1QJ **Phone:** 01623 272050 **Email:** info@web-design-mansfield.co.uk **Price:** From £195, excluding VAT **Canonical URL:** https://web-design-mansfield.co.uk/services/branding/ --- A brand identity is the system: the mark, the colours, the typefaces, the photographic style, the way you write, and the rules that hold it together so a leaflet, a van and a website all feel like the same business. Done well it makes a small business look considerably larger and more established than it is, which for a local company competing against national firms is a genuine commercial advantage. Done badly it is a forty-page document nobody opens. We aim for the shortest set of rules that actually gets followed. ## What you get ### Positioning, before any design What you do, who for, and what makes you a different choice from the firm down the road. If the answer is "nothing", the honest work is finding one — and that is a business conversation before it is a design one. ### A full visual identity Logo and variants, colour palette with print and digital values, typefaces licensed properly, and a photographic and graphic style. ### Tone of voice How you write — formal or plain, technical or accessible. Most local businesses default to a stiff corporate register that sounds nothing like they do on the phone, and it costs them warmth. ### Applied to real things Stationery, signage, vehicles, uniform, social templates, email signatures, presentation decks. The identity proven against actual use rather than presented in the abstract. ### Guidelines people will read Short and practical. Colours, typefaces, spacing, what to do and what not to. A document your printer, signwriter and future employees can follow without training. ### A rollout plan Rebranding everything at once is expensive. We sequence it: what changes immediately, what changes as things get replaced, and what can wait. ## When rebranding is worth it It is disruptive and it costs money. These are the cases where it earns it: - The business has outgrown what the name and identity describe - You are moving upmarket and the current look undercuts your prices - A merger, acquisition or change of ownership - The identity is dated in a way that makes customers assume you are too - You are indistinguishable from three local competitors - There is a reputational reason for a clean break ## When it is not If the business is known and liked locally under its current name and look, a rebrand can throw away years of accumulated recognition for aesthetic reasons. Sometimes the right answer is a refresh: same name, same core mark, tidied up and modernised. We will tell you when that is the case. It is a smaller job for us and usually the better decision for you. ## What affects the price Starting price: From £195 (excluding VAT). - Whether naming is included - How many applications need designing — stationery, signage, vehicles, packaging, uniform - Depth of the guidelines document - Whether tone of voice and messaging are part of it ## Local context — Mansfield Local recognition is a real asset and it is easy to underestimate. A Mansfield firm that has traded under the same name for thirty years has something a new entrant would spend a great deal of money to acquire. So we tend to be conservative with heritage businesses — evolve the mark rather than replace it, keep what people recognise, modernise the execution. The businesses where we go further are usually the ones repositioning deliberately, and they know it. ## Also known as brand identity Mansfield, brand design Mansfield, rebranding Mansfield, brand strategy Mansfield, corporate identity Mansfield, brand guidelines Mansfield. ## Frequently asked questions ### What is the difference between a logo and a brand? The logo is one element. The brand is the whole system — colours, typefaces, imagery, tone of voice, and the consistency with which they are applied. A logo alone will not make a business look coherent. ### How much does branding cost? From £195 for a small business identity with logo, colours, typefaces and basic guidelines. £500 to £1,200 for a full identity with naming, extensive applications and detailed guidelines. ### How long does it take? Four to eight weeks for a full identity. The discovery and positioning stage takes as long as it takes — that is the part that determines whether the rest is any good. ### Will I lose customers if I rebrand? Only if you do it silently. Handled properly — announced, explained, with the old and new shown together for a period — customers follow. The risk comes from disappearing overnight and reappearing as something unrecognisable. ## Related services - [Logo Design in Mansfield](https://web-design-mansfield.co.uk/services/logo-design/): An original mark that works on a van, a business card and a phone screen. - [Graphic Design in Mansfield](https://web-design-mansfield.co.uk/services/graphic-design/): Everything with your name on it, looking like it came from the same business. - [Web Design in Mansfield](https://web-design-mansfield.co.uk/services/web-design/): Websites that load fast, rank well and turn visitors into enquiries. - [Print Design in Mansfield](https://web-design-mansfield.co.uk/services/print-design/): Leaflets, brochures and stationery, supplied print-ready first time. - [Content Marketing in Mansfield](https://web-design-mansfield.co.uk/services/content-marketing/): Publishing things worth reading, on the questions people actually ask. - [Vehicle Livery Design in Mansfield](https://web-design-mansfield.co.uk/services/vehicle-livery-design/): Van graphics designed to be read at forty miles an hour. --- Web Design Mansfield — Mansfield’s digital agency — websites, SEO and marketing that bring in work. The Bungalow, 11 St John Street, Mansfield, Nottinghamshire NG18 1QJ · 01623 272050 · info@web-design-mansfield.co.uk Trading since 2006. Google rating 5.0 from 35+ reviews.