# Website Copywriting in Mansfield > Most business websites are written in a strange corporate dialect nobody speaks out loud. "We pride ourselves on delivering bespoke solutions." Nobody has ever said that in a pub. **Provider:** Web Design Mansfield (a dijitul company) **Location:** The Bungalow, 11 St John Street, Mansfield, Nottinghamshire NG18 1QJ **Phone:** 01623 272050 **Email:** info@web-design-mansfield.co.uk **Price:** From £45, excluding VAT **Canonical URL:** https://web-design-mansfield.co.uk/services/copywriting/ --- Good website copy does three things at once: it sounds like a person, it answers the question the visitor actually arrived with, and it contains the words they typed into Google. Most copy manages none of the three. We write by interviewing you. Twenty minutes on the phone about how you describe the job to a customer produces better copy than any amount of research, because the phrases you use naturally are usually the phrases your customers use too. Then we structure it for search — headings that match real queries, answers near the top, no throat-clearing. ## What you get ### An interview, not a questionnaire We ring you and ask how you would explain this to a customer standing in front of you. That conversation is where the good phrases come from. ### Written around a real search Every page targets terms people actually type, with the answer in the first sixty words rather than after three paragraphs of preamble. ### Structured for scanning Headings, short paragraphs, bullets where they help. Almost nobody reads a web page start to finish; they scan until something stops them. ### British English, plain words No "leverage", no "solutions", no "passionate about". If a shorter word does the job, we use the shorter word. ### One clear next step per page Every page ends somewhere. Call, enquire, book, read the next thing. Not all four. ### Two rounds of changes included It is your voice, so you get to say when it does not sound like you. ## The phrases we take out first A fairly reliable list of things that make copy worse: - "We pride ourselves on…" — nobody believes it and it says nothing - "Bespoke solutions tailored to your needs" — true of literally every business - "With over X years of combined experience" — the word combined is doing heavy lifting - "In today’s fast-paced digital landscape" — filler before the actual point - "Contact us to discuss your requirements" — say what happens next instead ## What to write instead Specifics. Prices as numbers. Timescales in weeks. The towns you cover, by name. What you will not do. What goes wrong on jobs like this and how you handle it. Specifics are also what AI answer engines quote, which is an increasingly practical reason to write this way rather than a stylistic preference. ## What affects the price Starting price: From £45 (excluding VAT). - How many pages, and how technical the subject is - Whether we interview you or work from existing material - Whether keyword research is included - How much of it is rewriting versus writing from nothing ## Local context — Mansfield Local businesses have a real advantage here and almost never use it. You can name streets, mention the local landmarks, refer to jobs in Warsop or Kirkby, and sound like somebody who is actually here. National competitors physically cannot do that. It reads better to a human and it happens to help you rank locally at the same time. ## Also known as copywriter Mansfield, website content writing Mansfield, web copywriting Mansfield, content writer Mansfield, freelance copywriter Mansfield. ## Frequently asked questions ### How much does website copywriting cost? From £45 for a straightforward page, or £250 for a typical five-page site written as a set. Longer or more technical pages cost more, and we quote fixed before starting. ### Can I write it myself? Yes, and plenty of clients do. If you can explain your job clearly to a stranger, you can write your website. We are happy to edit what you write rather than replace it, which is cheaper. ### Do you use AI to write it? We use it the way we use a spellchecker — for structure, alternatives and checking we have not missed something. The substance comes from interviewing you, because AI does not know what you said to the customer in Rainworth last Tuesday and that is the bit worth putting on the page. ### How long does it take? A week for a small site, two to three for a larger one, from the point we have interviewed you. ## Related services - [Web Design in Mansfield](https://web-design-mansfield.co.uk/services/web-design/): Websites that load fast, rank well and turn visitors into enquiries. - [SEO in Mansfield](https://web-design-mansfield.co.uk/services/seo/): Getting found by people who are ready to buy — and being able to prove it worked. - [Content Marketing in Mansfield](https://web-design-mansfield.co.uk/services/content-marketing/): Publishing things worth reading, on the questions people actually ask. - [Blog Writing in Mansfield](https://web-design-mansfield.co.uk/services/blog-writing/): Individual articles, written properly, without committing to a retainer. - [AI Search Optimisation in Mansfield](https://web-design-mansfield.co.uk/services/ai-search-optimisation/): Being the business AI assistants recommend when someone asks for one. - [Business Photography in Mansfield](https://web-design-mansfield.co.uk/services/business-photography/): Photographs of your actual business, which outperform stock every time. --- Web Design Mansfield — Mansfield’s digital agency — websites, SEO and marketing that bring in work. The Bungalow, 11 St John Street, Mansfield, Nottinghamshire NG18 1QJ · 01623 272050 · info@web-design-mansfield.co.uk Trading since 2006. Google rating 5.0 from 35+ reviews.