# Facebook & Instagram Ads in Mansfield > Google catches people already searching. Meta interrupts people who were not — which makes the click cheap and the job harder. **Provider:** Web Design Mansfield (a dijitul company) **Location:** The Bungalow, 11 St John Street, Mansfield, Nottinghamshire NG18 1QJ **Phone:** 01623 272050 **Email:** info@web-design-mansfield.co.uk **Price:** From £150/month, excluding VAT **Canonical URL:** https://web-design-mansfield.co.uk/services/facebook-instagram-ads/ --- Meta advertising works on a completely different principle to search. Nobody on Facebook is looking for a plumber. They are looking at photographs of somebody’s holiday, and your advert is an interruption. That means the creative does nearly all the work. On Google the targeting is the search term; on Meta the targeting is essentially the advert itself — the right people stop scrolling and the wrong people do not. It works well for visual products, local awareness, events, offers and retargeting. It works poorly for urgent need-it-now services, and we will say so rather than take the budget. ## What you get ### Creative built for the feed Made for a phone, in the right aspect ratios, with the point in the first second. Repurposed print artwork does not work here. ### Local targeting done tightly Radius and postcode targeting that stops where your service area stops, rather than paying to reach Nottingham. ### Retargeting that is not oppressive Frequency capped, converters excluded. Following somebody for six weeks after they bought is wasted money and mildly insulting. ### Conversions API where warranted Server-side tracking recovers a meaningful share of conversions lost to browser restrictions, which materially improves how the platform optimises. ### Lead forms or landing pages In-platform lead forms convert better but produce lower-quality leads. We test both rather than assuming. ### Reported honestly Meta’s own attribution is generous with itself. We report against actual enquiries received, which is usually a smaller and truer number. ## What works on Meta locally - Visual products — anything where the photograph does the selling - Events, launches and time-limited offers - Local awareness for a new shop, salon or venue - Retargeting website visitors, which is nearly always the best-performing campaign - Recruitment, which is quietly one of the strongest uses and rarely mentioned - Before-and-after content for trades, which performs unusually well ## What does not Emergency services. Nobody scrolling Instagram decides they need a drain unblocking, and no amount of budget changes that. Those belong on Google. Complex B2B with long sales cycles, generally. And boosting posts from the Facebook page interface, which is the single most common way local businesses waste money on Meta — it gives you almost none of the targeting or optimisation controls that make the platform work. ## What affects the price Starting price: From £150/month (excluding VAT). - Ad spend under management - How much creative we produce versus you supplying it - How many audiences and campaigns are running - Whether the Conversions API needs implementing ## Local context — Mansfield Mansfield has an unusually strong local Facebook culture — the community and buy-and-sell groups carry real weight. That makes the audience genuinely reachable and the costs low compared with cities. It also means organic community presence and paid advertising reinforce each other here in a way they do not everywhere. A business people already recognise from the local groups converts far better when its ads appear. ## Also known as Meta ads Mansfield, Facebook advertising Mansfield, Instagram ads Mansfield, social media advertising Mansfield, Facebook ads agency Mansfield. ## Frequently asked questions ### How much do Facebook ads cost? Locally, £200 to £600 a month of ad spend is a realistic starting point. Reach is cheap around Mansfield compared with city markets, so a modest budget goes a long way. ### Should I just boost posts instead? Boosting is the most expensive way to buy Meta advertising. It gives you a fraction of the targeting and optimisation available in Ads Manager. If you are spending anything meaningful, it should not go through the boost button. ### Do Facebook ads work for trades? For planned and considered work — kitchens, bathrooms, landscaping, driveways — yes, particularly with strong before-and-after imagery. For emergencies, no. Split your budget accordingly. ### Why do Meta’s numbers not match my enquiries? Meta uses a generous attribution model and counts view-through conversions. It will always report more than you can trace. We report against enquiries actually received, which is the number that matters. ## Related services - [PPC Management in Mansfield](https://web-design-mansfield.co.uk/services/ppc-management/): Paid advertising across every channel that earns its place, reported as one number. - [Social Media Marketing in Mansfield](https://web-design-mansfield.co.uk/services/social-media-marketing/): Consistent content on the two platforms that matter for you — not all six badly. - [Google Ads Management in Mansfield](https://web-design-mansfield.co.uk/services/google-ads/): Paid search run tightly, reported honestly, judged on cost per enquiry. - [Landing Page Design in Mansfield](https://web-design-mansfield.co.uk/services/landing-page-design/): One page, one goal, no distractions — built for campaigns that have to pay for themselves. - [Conversion Tracking in Mansfield](https://web-design-mansfield.co.uk/services/conversion-tracking/): Knowing which marketing actually produced the enquiry. - [Google Shopping Management in Mansfield](https://web-design-mansfield.co.uk/services/google-shopping/): Getting products in front of people who are already looking to buy them. --- Web Design Mansfield — Mansfield’s digital agency — websites, SEO and marketing that bring in work. The Bungalow, 11 St John Street, Mansfield, Nottinghamshire NG18 1QJ · 01623 272050 · info@web-design-mansfield.co.uk Trading since 2006. Google rating 5.0 from 35+ reviews.