# Google Ads Management in Mansfield > Google Ads works. It also wastes an enormous amount of money for businesses running it on default settings, which is how Google would prefer you ran it. **Provider:** Web Design Mansfield (a dijitul company) **Location:** The Bungalow, 11 St John Street, Mansfield, Nottinghamshire NG18 1QJ **Phone:** 01623 272050 **Email:** info@web-design-mansfield.co.uk **Price:** From £150/month, excluding VAT **Canonical URL:** https://web-design-mansfield.co.uk/services/google-ads/ --- The appeal of Google Ads is immediacy. You can be at the top of the results for "emergency electrician Mansfield" this afternoon, whereas SEO for that term takes months. The risk is equally immediate. Left on defaults, Google will happily broaden your keywords, show your ads across its display network, spend your budget on searches with no commercial intent, and report a very healthy-looking number of clicks. Our job is mostly restraint: tight match types, aggressive negative keywords, honest conversion tracking, and reporting the only number that matters — what an actual enquiry cost you. ## What you get ### Conversion tracking that reflects reality Form submissions, phone calls including from the ad extensions, and where possible which enquiries became customers. Without this you are optimising towards clicks, which Google is delighted to sell you. ### Campaign structure with intent separated Someone searching "emergency plumber" and someone searching "how to bleed a radiator" should not be in the same ad group with the same bid. Structure is where most of the efficiency comes from. ### Negative keywords, aggressively maintained Reviewing what people actually searched and excluding the irrelevant. "Free", "jobs", "salary", "DIY", "courses" — this alone often cuts 20-30% of wasted spend in the first month. ### Geographic targeting done properly Set to presence in your area, not the default which includes people merely showing interest in it. That single setting is responsible for a startling amount of wasted local budget. ### Ad copy written and tested Responsive search ads with genuinely different headlines, extensions used fully, and copy that pre-qualifies — mentioning price ranges deters the clicks you do not want to pay for. ### Reporting in pounds Spend, enquiries, cost per enquiry, and where we can, revenue. Not impressions and click-through rate, which are inputs rather than outcomes. ## What we usually find in an existing account Free audit findings, in rough order of frequency: - Conversion tracking broken, missing, or double-counting - Location targeting on the default setting, showing ads well outside the service area - Search Partners and Display left enabled on a search campaign - Broad match with no negative keyword list - One campaign covering every service, so budget flows to the cheapest clicks rather than the most valuable - Ads pointing at the homepage instead of a relevant page - Performance Max running unchecked, absorbing budget with no visibility into where it went ## What you should expect to spend For a local service business in Mansfield, £400 to £1,000 a month of ad spend is a realistic starting point. Local clicks generally run £1.50 to £6 depending on trade — considerably cheaper than the equivalent in Nottingham or Derby. Below about £200 a month of ad spend there is not enough data to optimise on and you are largely guessing. We will say so rather than take a management fee for spinning wheels. ## What affects the price Starting price: From £150/month (excluding VAT). - Ad spend — management is typically 10-15% of budget, with a £150 minimum - How many services or product lines need separate campaigns - Whether landing pages need building alongside - Whether conversion tracking already works properly (it usually does not) ## Local context — Mansfield Mansfield is a comparatively cheap advertising market. The same click that costs £8 in a city often costs £2.50 here, which means a modest budget can genuinely dominate a local term rather than buying a sliver of impressions. The trap is radius targeting. Set a 15-mile radius around Mansfield and you are paying for clicks from Nottingham, Chesterfield and Worksop — larger markets with different competitors. Tight, deliberate targeting on the towns you actually serve is usually where the biggest efficiency gain is. ## Also known as PPC Mansfield, Google advertising Mansfield, pay per click Mansfield, AdWords Mansfield, Google Ads agency Mansfield, paid search Mansfield. ## Frequently asked questions ### How much do Google Ads cost in Mansfield? Clicks typically run £1.50 to £6 for local service terms, higher for legal and financial. Budget £300 to £1,000 a month to start, plus management. Our fee is 10-15% of spend with a £150 minimum. ### How quickly will I see results? Ads can go live within a couple of days and generate enquiries the same week. Getting the account genuinely efficient takes four to six weeks of data and refinement. ### Google Ads or SEO? Ads for immediate, controllable traffic that stops when you stop paying. SEO for compounding traffic that takes months to arrive. Most businesses should run ads while SEO builds, then dial ads back as organic takes over. ### Should I use Performance Max? It can work well for ecommerce. For local lead generation it is often a way of spending budget with limited visibility into where it went. We use it selectively and only alongside a properly structured search campaign. ### Do you charge a setup fee? For a new account, yes — usually £150, covering research, structure, tracking and initial ad copy. Taking over an existing account, we do the audit free and the fee depends on how much restructuring is needed. ## Related services - [PPC Management in Mansfield](https://web-design-mansfield.co.uk/services/ppc-management/): Paid advertising across every channel that earns its place, reported as one number. - [Landing Page Design in Mansfield](https://web-design-mansfield.co.uk/services/landing-page-design/): One page, one goal, no distractions — built for campaigns that have to pay for themselves. - [SEO in Mansfield](https://web-design-mansfield.co.uk/services/seo/): Getting found by people who are ready to buy — and being able to prove it worked. - [Conversion Rate Optimisation in Mansfield](https://web-design-mansfield.co.uk/services/conversion-rate-optimisation/): More enquiries from the traffic you already have. - [Google Shopping Management in Mansfield](https://web-design-mansfield.co.uk/services/google-shopping/): Getting products in front of people who are already looking to buy them. - [Facebook & Instagram Ads in Mansfield](https://web-design-mansfield.co.uk/services/facebook-instagram-ads/): Reaching people who were not looking for you yet. --- Web Design Mansfield — Mansfield’s digital agency — websites, SEO and marketing that bring in work. The Bungalow, 11 St John Street, Mansfield, Nottinghamshire NG18 1QJ · 01623 272050 · info@web-design-mansfield.co.uk Trading since 2006. Google rating 5.0 from 35+ reviews.