# Microsoft Ads in Mansfield > Bing has a small share of UK search and a genuinely valuable slice of it: older, more affluent, and often at work on a machine where Bing is the default nobody changed. **Provider:** Web Design Mansfield (a dijitul company) **Location:** The Bungalow, 11 St John Street, Mansfield, Nottinghamshire NG18 1QJ **Phone:** 01623 272050 **Email:** info@web-design-mansfield.co.uk **Price:** From £150/month, excluding VAT **Canonical URL:** https://web-design-mansfield.co.uk/services/microsoft-ads/ --- Microsoft Ads runs the advertising on Bing, Yahoo and DuckDuckGo. Its share of UK search is small, which is exactly why it is worth having: far fewer advertisers are competing, so clicks routinely cost 30% to 50% less than the Google equivalent. The audience skews older and more affluent, and a large share of it is at work — Bing is the default in Windows and on plenty of corporate machines nobody has reconfigured. For B2B, professional services, healthcare and anything selling to an older demographic, that is a better audience than the raw market share suggests. ## What you get ### Imported from Google, then fixed Importing saves setup time. Left as an import it underperforms, because the audience and competition are different. We import and then rework it. ### Bid strategy adjusted for the market Less competition means different bidding. Copying Google bids across is leaving money on the table. ### Microsoft-specific targeting LinkedIn profile targeting by industry, job function and company — genuinely useful for B2B and available nowhere else. ### Conversion tracking set up properly Separate from Google Ads, and worth doing correctly rather than assuming the Google tag covers it, because it does not. ### Shopping campaigns for retail Microsoft Shopping is meaningfully less competitive than Google Shopping and frequently returns better on the same feed. ### Reported alongside everything else In the same dashboard as Google and Meta, so the comparison is like for like. ## Who this genuinely suits - B2B, because of the LinkedIn targeting and the at-work audience - Professional services — legal, financial, accountancy - Healthcare and anything aimed at over-50s - Retail with a clean product feed already built for Google - Anyone finding Google Ads too expensive to make the numbers work ## Being realistic about volume Bing’s UK share means the volume is a fraction of Google’s. For a local Mansfield service you might see a handful of clicks a day rather than dozens. That is still worth having when those clicks cost half as much and convert at a similar rate. What it is not is a replacement for Google — it is a supplement that improves your blended cost per enquiry. ## What affects the price Starting price: From £150/month (excluding VAT). - Ad spend under management - Whether campaigns are imported from Google or built fresh - How many campaigns and ad groups - Whether Shopping runs alongside search ## Local context — Mansfield Almost no Mansfield business advertises on Microsoft. That means auction competition for local terms is close to nonexistent, and the cost per click reflects it. For a business already running Google Ads, adding Microsoft is a couple of hours of work and typically lowers the overall cost per enquiry. It is one of the cheapest improvements available to an existing advertiser. ## Also known as Bing Ads Mansfield, Microsoft Advertising Mansfield, Bing advertising management, Bing PPC Mansfield. ## Frequently asked questions ### Is it worth advertising on Bing? If you are already running Google Ads profitably, almost always yes — the setup effort is small and the clicks are cheaper. As your only channel, rarely, because the volume is not there. ### How much cheaper are the clicks? Typically 30% to 50% below Google for the same term, sometimes more on competitive commercial keywords where Google is expensive. ### Can I just copy my Google campaigns? You can import them, and you should then adjust. Different competition, different audience, different bidding. An unadjusted import works but underperforms. ## Related services - [Google Ads Management in Mansfield](https://web-design-mansfield.co.uk/services/google-ads/): Paid search run tightly, reported honestly, judged on cost per enquiry. - [PPC Management in Mansfield](https://web-design-mansfield.co.uk/services/ppc-management/): Paid advertising across every channel that earns its place, reported as one number. - [Google Shopping Management in Mansfield](https://web-design-mansfield.co.uk/services/google-shopping/): Getting products in front of people who are already looking to buy them. - [Conversion Tracking in Mansfield](https://web-design-mansfield.co.uk/services/conversion-tracking/): Knowing which marketing actually produced the enquiry. - [Facebook & Instagram Ads in Mansfield](https://web-design-mansfield.co.uk/services/facebook-instagram-ads/): Reaching people who were not looking for you yet. - [Remarketing & Retargeting in Mansfield](https://web-design-mansfield.co.uk/services/remarketing/): Reaching the people who visited, nearly enquired, and got distracted. --- Web Design Mansfield — Mansfield’s digital agency — websites, SEO and marketing that bring in work. The Bungalow, 11 St John Street, Mansfield, Nottinghamshire NG18 1QJ · 01623 272050 · info@web-design-mansfield.co.uk Trading since 2006. Google rating 5.0 from 35+ reviews.