# PPC Management in Mansfield > Most businesses do not need to be on every ad platform. They need to be on the one or two where their customers actually are, run properly. **Provider:** Web Design Mansfield (a dijitul company) **Location:** The Bungalow, 11 St John Street, Mansfield, Nottinghamshire NG18 1QJ **Phone:** 01623 272050 **Email:** info@web-design-mansfield.co.uk **Price:** From £150/month, excluding VAT **Canonical URL:** https://web-design-mansfield.co.uk/services/ppc-management/ --- PPC covers everything you pay per click or impression for: Google Ads, Microsoft Ads, Meta across Facebook and Instagram, TikTok, LinkedIn, and shopping feeds. They behave very differently. Google catches people actively looking for what you sell, so intent is high and so is the price. Meta and TikTok interrupt people who were not looking, so the click is cheap but you have to create the demand. LinkedIn is expensive and only justifiable for high-value B2B. We will tell you which one or two of those fit your business, and be honest about the ones that do not. ## What you get ### A recommendation before a plan We look at what you sell, who buys it and at what value, then say which platforms are worth your money. Sometimes the answer is one, and that is a perfectly good answer. ### Tracking that survives modern browsers Server-side conversion tracking where it is warranted, offline conversion import so you can feed back which enquiries became sales, and consent handled properly. ### Creative that suits the platform A Meta ad and a Google search ad have almost nothing in common. We produce for the platform rather than resizing one asset five ways. ### Budget moved to what works Reviewed monthly against cost per enquiry, not against how much each platform reports as a "conversion" using its own generous attribution. ### Remarketing that is not creepy Sensible frequency caps and exclusion of people who already converted. Following someone round the internet for six weeks after they bought is a waste of budget and mildly insulting. ### One consolidated report Every platform in one place, with a genuine attempt at cross-channel attribution rather than each platform separately claiming credit for the same enquiry. ## Which platform suits which business Rough guidance, and we will refine it for your specifics: - Google Search — anything people actively search for. Trades, professional services, urgent needs. - Microsoft Ads — cheaper clicks, older and more affluent audience. Often overlooked and worth testing for B2B. - Meta — visual products, local awareness, events, and anything where you need to create demand rather than capture it. - TikTok — genuinely effective for products with a visual hook and a younger buyer. Wasted on most B2B. - LinkedIn — expensive per click. Only viable when a customer is worth thousands. - Google Shopping — essential for physical product retail, often the best-performing channel outright. ## What we will not do We will not run every platform because it grows our management fee. We will not report "conversions" that include someone watching three seconds of a video. And we will not keep a campaign alive because stopping it would reduce our billing. If paid advertising is not working for your business, we would rather tell you and move the budget to something that does. ## What affects the price Starting price: From £150/month (excluding VAT). - How many platforms are running - Total ad spend under management - Whether creative and landing pages are produced by us - Ecommerce feeds and shopping campaigns add complexity ## Local context — Mansfield For most Mansfield service businesses, Google Search plus a modest Meta remarketing budget covers it. The local audience is small enough that you can reach a large share of it without an enormous spend, and broad awareness campaigns tend to be poor value at this scale. Retail and hospitality are the exception — Meta and Instagram genuinely work for local footfall, particularly for events, offers and anything with a strong visual. ## Also known as paid advertising Mansfield, PPC agency Mansfield, pay per click management Mansfield, paid media Mansfield, online advertising Mansfield, digital advertising Mansfield. ## Frequently asked questions ### What does PPC management cost? 10-15% of ad spend with a £150 monthly minimum. For most local businesses that is £150 to £300 a month on top of the advertising budget itself. ### How much should I spend on ads? Work backwards from what a customer is worth. If a job is worth £1,500 profit and one enquiry in three converts, you can afford up to £500 per enquiry. Most local trades come in well under £50, so the maths is usually comfortable. ### Do Facebook ads work for local businesses? For retail, hospitality, events and visually appealing services, yes. For urgent need-it-now services, less so — nobody scrolling Facebook decides they need a drain unblocking. Those belong on Google. ### Am I locked into a contract? No. Monthly rolling with thirty days’ notice, and the ad accounts remain yours — we work inside your account, not ours, so you keep the history if you leave. ## Related services - [Google Ads Management in Mansfield](https://web-design-mansfield.co.uk/services/google-ads/): Paid search run tightly, reported honestly, judged on cost per enquiry. - [Landing Page Design in Mansfield](https://web-design-mansfield.co.uk/services/landing-page-design/): One page, one goal, no distractions — built for campaigns that have to pay for themselves. - [Social Media Marketing in Mansfield](https://web-design-mansfield.co.uk/services/social-media-marketing/): Consistent content on the two platforms that matter for you — not all six badly. - [Conversion Rate Optimisation in Mansfield](https://web-design-mansfield.co.uk/services/conversion-rate-optimisation/): More enquiries from the traffic you already have. - [SEO in Mansfield](https://web-design-mansfield.co.uk/services/seo/): Getting found by people who are ready to buy — and being able to prove it worked. - [Google Shopping Management in Mansfield](https://web-design-mansfield.co.uk/services/google-shopping/): Getting products in front of people who are already looking to buy them. --- Web Design Mansfield — Mansfield’s digital agency — websites, SEO and marketing that bring in work. The Bungalow, 11 St John Street, Mansfield, Nottinghamshire NG18 1QJ · 01623 272050 · info@web-design-mansfield.co.uk Trading since 2006. Google rating 5.0 from 35+ reviews.