# Remarketing & Retargeting in Mansfield > Most people who visit your website leave without contacting you. That is normal. Remarketing is the cheap second chance. **Provider:** Web Design Mansfield (a dijitul company) **Location:** The Bungalow, 11 St John Street, Mansfield, Nottinghamshire NG18 1QJ **Phone:** 01623 272050 **Email:** info@web-design-mansfield.co.uk **Price:** From £150/month, excluding VAT **Canonical URL:** https://web-design-mansfield.co.uk/services/remarketing/ --- Somebody reads three of your pages, gets as far as the contact form, and then the phone rings and they forget. That happens to the overwhelming majority of your traffic. Remarketing shows those specific people an advert afterwards. Because they have already been to your site, the click costs a fraction of cold traffic and converts several times better. Done badly it becomes the thing everybody complains about — the advert that follows you for six weeks after you already bought. Frequency caps and exclusions are most of the craft. ## What you get ### Audiences segmented by behaviour Someone who read the pricing page is worth more than someone who bounced from the homepage. Same budget, different bids. ### Converters excluded, always The most basic courtesy and the most commonly missed. Nobody should see "get a quote" adverts for a fortnight after they got a quote. ### Frequency capping A sensible number of impressions per person per week. Beyond that you are buying irritation rather than awareness. ### Across Google and Meta Display, YouTube, Facebook and Instagram, all fed from the same audiences so somebody is not chased simultaneously on all of them. ### Dynamic remarketing for shops Showing the actual product somebody looked at, which considerably outperforms a generic brand advert. ### Time limits that make sense Matched to your buying cycle. Seven days for a takeaway, ninety for a kitchen. Not the default 540. ## Why it is usually the cheapest advertising you can buy The audience is small and already warm. They know who you are, they were interested enough to visit, and the only thing between them and an enquiry was a distraction. Cost per enquiry from remarketing is routinely a fraction of cold search traffic. It is nearly always the first campaign we would turn on and the last we would turn off. ## Not being annoying about it The reputation remarketing has is entirely earned by people running it badly. Three simple rules fix it: cap frequency, exclude converters, and set a sensible time window. A well-run campaign is barely noticed. A badly run one is the thing people complain about at dinner, and it damages the brand it is meant to promote. ## What affects the price Starting price: From £150/month (excluding VAT). - How much traffic you have — remarketing needs an audience to work with - How many platforms are running - Whether creative is produced by us - Ecommerce dynamic remarketing, which is more involved ## Local context — Mansfield For local businesses with modest traffic, remarketing audiences can be too small to run effectively — the platforms need a minimum audience size before campaigns will serve. We check that before recommending it. Below roughly 500 visitors a month it is usually not viable yet, and we would put the budget into search instead until the traffic supports it. ## Also known as retargeting Mansfield, remarketing ads Mansfield, display remarketing Mansfield, abandoned cart ads Mansfield. ## Frequently asked questions ### How much traffic do I need for remarketing? Google needs around 100 users in an audience for display, more for search remarketing. Realistically 500+ visitors a month makes it worthwhile. Below that, spend the money on getting traffic first. ### Is remarketing GDPR compliant? It requires consent, which your cookie banner should be collecting properly. Configured with consent mode it is compliant. Configured to ignore the banner, it is not. ### How long should I follow someone? Match it to how long people take to decide. A week for impulse purchases, a month for considered services, ninety days for major projects. The default of 540 days is almost never right. ## Related services - [Google Ads Management in Mansfield](https://web-design-mansfield.co.uk/services/google-ads/): Paid search run tightly, reported honestly, judged on cost per enquiry. - [Facebook & Instagram Ads in Mansfield](https://web-design-mansfield.co.uk/services/facebook-instagram-ads/): Reaching people who were not looking for you yet. - [PPC Management in Mansfield](https://web-design-mansfield.co.uk/services/ppc-management/): Paid advertising across every channel that earns its place, reported as one number. - [Conversion Tracking in Mansfield](https://web-design-mansfield.co.uk/services/conversion-tracking/): Knowing which marketing actually produced the enquiry. - [Conversion Rate Optimisation in Mansfield](https://web-design-mansfield.co.uk/services/conversion-rate-optimisation/): More enquiries from the traffic you already have. - [Google Shopping Management in Mansfield](https://web-design-mansfield.co.uk/services/google-shopping/): Getting products in front of people who are already looking to buy them. --- Web Design Mansfield — Mansfield’s digital agency — websites, SEO and marketing that bring in work. The Bungalow, 11 St John Street, Mansfield, Nottinghamshire NG18 1QJ · 01623 272050 · info@web-design-mansfield.co.uk Trading since 2006. Google rating 5.0 from 35+ reviews.