# Signage Design in Mansfield > A shop sign has one job: telling somebody across the road what you are, quickly enough that they look twice. **Provider:** Web Design Mansfield (a dijitul company) **Location:** The Bungalow, 11 St John Street, Mansfield, Nottinghamshire NG18 1QJ **Phone:** 01623 272050 **Email:** info@web-design-mansfield.co.uk **Price:** From £75, excluding VAT **Canonical URL:** https://web-design-mansfield.co.uk/services/signage-design/ --- Signage design is mostly about distance and time. A fascia is read from across the street in a second or two. A window graphic is read from the pavement. A site board is read from a passing car. Each of those has a different practical limit on how much information will land, and most signs try to carry far more than they can. We design to the actual viewing conditions, supply artwork to the sign maker’s specification, and produce the drawings if planning or a landlord needs to approve it. ## What you get ### Designed for the viewing distance Letter heights calculated for how far away people actually are. There are established ratios for this and almost nobody uses them. ### Say what you are, first A shop called "Bella" with no other information tells a passerby nothing. "Bella — Hair & Beauty" tells them everything. ### Artwork to the sign maker’s spec Correct scale, vector, with the fixing and panel constraints accounted for so what gets made matches what you approved. ### Window graphics that still let light in Coverage balanced so the shop does not go dark and staff can still see out. Frosted and cut vinyl planned around what is behind the glass. ### Approval drawings where needed Scaled drawings for planning applications, conservation areas or landlord approval, which are frequently required and rarely anticipated. ### Consistent with everything else Matching the van, the website and the print, so it all reads as one business. ## Rules of thumb that hold up - Roughly 25mm of letter height per 10m of viewing distance, as a minimum - Name plus what you do beats name alone, every time - High contrast reads at distance; subtle tonal work does not - Window graphics: cover no more than about a third of the glass - Illuminated signs need checking after dark, which people forget until it is fitted - Anything above head height should have no fine detail at all ## Planning and permissions Many signs need advertisement consent, and the rules are stricter in conservation areas and on listed buildings. Parts of Mansfield town centre have constraints worth checking before committing to a design. Landlords also frequently have their own approval process for units in a parade or centre. We produce the drawings for either, and it is far cheaper to check first than to have a sign refused after it is made. ## What affects the price Starting price: From £75 (excluding VAT). - How many signs and what types - Whether measurements and survey are needed - Illuminated signage, which has additional technical requirements - Whether planning or landlord approval drawings are required ## Local context — Mansfield Mansfield town centre has a mix of modern units and older buildings where signage rules differ noticeably street to street. Worth establishing early which applies to your unit. We know the local sign makers and what each is set up for, which helps get the artwork specification right first time rather than after a rejected file. ## Also known as shop sign design Mansfield, fascia design Mansfield, window graphics Mansfield, site board design Mansfield, wayfinding signage Mansfield. ## Frequently asked questions ### How much does signage design cost? From £75 for a single fascia design, £150 for a set including window graphics, more if survey drawings or planning documents are needed. Manufacture and fitting are separate. ### Do I need planning permission for a shop sign? Often, yes — advertisement consent applies to many signs, particularly illuminated ones and anything in a conservation area. Worth checking with the council before design starts. ### Do you make and fit the signs? No, we design them and supply artwork. We work with local sign makers and can recommend one, or supply to whoever you prefer. ### How big should the lettering be? It depends entirely on viewing distance. As a starting point, about 25mm of height per 10m of distance. For a shop read from across a road, that usually means considerably larger than people first assume. ## Related services - [Graphic Design in Mansfield](https://web-design-mansfield.co.uk/services/graphic-design/): Everything with your name on it, looking like it came from the same business. - [Vehicle Livery Design in Mansfield](https://web-design-mansfield.co.uk/services/vehicle-livery-design/): Van graphics designed to be read at forty miles an hour. - [Branding & Brand Identity in Mansfield](https://web-design-mansfield.co.uk/services/branding/): Not just a logo — how the business looks, sounds and is remembered. - [Logo Design in Mansfield](https://web-design-mansfield.co.uk/services/logo-design/): An original mark that works on a van, a business card and a phone screen. - [Print Design in Mansfield](https://web-design-mansfield.co.uk/services/print-design/): Leaflets, brochures and stationery, supplied print-ready first time. - [Exhibition & Display Design in Mansfield](https://web-design-mansfield.co.uk/services/exhibition-design/): Stands and banners that work from across a busy hall. --- Web Design Mansfield — Mansfield’s digital agency — websites, SEO and marketing that bring in work. The Bungalow, 11 St John Street, Mansfield, Nottinghamshire NG18 1QJ · 01623 272050 · info@web-design-mansfield.co.uk Trading since 2006. Google rating 5.0 from 35+ reviews.