# SMS Marketing in Mansfield > Almost every text message gets read within minutes. That makes SMS powerful and easy to abuse, and the businesses that abuse it get blocked quickly. **Provider:** Web Design Mansfield (a dijitul company) **Location:** The Bungalow, 11 St John Street, Mansfield, Nottinghamshire NG18 1QJ **Phone:** 01623 272050 **Email:** info@web-design-mansfield.co.uk **Price:** From £75/month, excluding VAT **Canonical URL:** https://web-design-mansfield.co.uk/services/sms-marketing/ --- SMS has an open rate email can only dream about, and that is exactly why it should be used sparingly. A text is an interruption. People forgive one that is useful and resent one that is not. The version that works for local businesses is almost entirely operational rather than promotional: appointment reminders, "we are on our way", "your car is ready", "your order has arrived". Used that way it reduces no-shows, cuts phone traffic and makes you look organised. Used as a broadcast channel for offers, it burns the list fast. ## What you get ### Appointment reminders The highest-value use by a distance. No-show rates typically drop substantially with a reminder the day before and a short one on the morning. ### Operational updates On the way, running late, job complete, ready for collection. These reduce inbound calls as much as they improve service. ### Connected to your booking system Triggered automatically from the appointment rather than sent by hand, which is the only way it survives a busy week. ### Consent and opt-out handled Marketing texts need consent and a working opt-out. Service messages about a booking are treated differently. We set both up correctly. ### Sender name rather than a number Messages arrive from your business name, which is both more recognisable and more trusted than an unknown mobile number. ## What SMS is genuinely good for - Appointment reminders — salons, garages, clinics, dentists, anyone with a diary - Time-critical updates where email is too slow - Collection and delivery notifications - Rebooking prompts for services on a fixed cycle - Occasional genuinely time-limited offers, sent rarely ## The rules worth knowing Marketing texts require prior consent, and the opt-out must work. Service messages relating to a booking the customer made are treated as transactional and sit under different rules, which is why reminders are lower risk than promotions. Each message costs real money, typically 3p to 5p, so volume matters in a way it does not with email. That constraint is healthy — it forces you to only send things worth sending. ## What affects the price Starting price: From £75/month (excluding VAT). - Message volume — each text has a real per-message cost - Whether it is reminders, campaigns or both - Whether it needs to connect to a booking system - Two-way messaging, if you want replies handled ## Local context — Mansfield For local appointment-based businesses this is one of the cheapest operational improvements available. A salon or garage losing two no-shows a week is losing real revenue, and a reminder text recovers most of it for pennies. It also cuts the phone ringing, which for a one-person business is worth as much as the recovered bookings. ## Also known as text message marketing Mansfield, SMS reminders Mansfield, appointment reminders Mansfield, bulk SMS Mansfield. ## Frequently asked questions ### How much does SMS marketing cost? Around 3p to 5p per message plus a platform fee. Our management starts at £75 a month, though for reminders alone we often just set it up as a one-off and hand it over. ### Do I need consent to text customers? For marketing, yes. For a message about an appointment they booked with you, that is a service message and is treated differently. The distinction matters and we set it up correctly. ### Will it annoy people? Reminders, no — most people are grateful. Promotional texts, quickly, if sent more than occasionally. We would generally advise using it for the former and rarely for the latter. ## Related services - [Marketing Automation in Mansfield](https://web-design-mansfield.co.uk/services/marketing-automation/): The follow-ups you keep meaning to do, running on their own. - [Email Marketing in Mansfield](https://web-design-mansfield.co.uk/services/email-marketing/): The one marketing channel you actually own, run properly. - [Online Booking Systems in Mansfield](https://web-design-mansfield.co.uk/services/booking-systems/): Taking bookings while you are on a job or asleep. - [CRM Setup in Mansfield](https://web-design-mansfield.co.uk/services/crm-setup/): Every enquiry in one place, so nothing gets forgotten. --- Web Design Mansfield — Mansfield’s digital agency — websites, SEO and marketing that bring in work. The Bungalow, 11 St John Street, Mansfield, Nottinghamshire NG18 1QJ · 01623 272050 · info@web-design-mansfield.co.uk Trading since 2006. Google rating 5.0 from 35+ reviews.