Content Marketing in Mansfield

Most business blogs fail for a simple reason: they publish what the business finds interesting rather than what customers search for. Six posts about company news and an award nobody has heard of.

The version that works starts with the questions. What does someone want to know before they hire a roofer, choose a nursery, or commit to an EPC? Answer those properly and the traffic arrives with buying intent already attached.

It compounds, too. A good article written in month two is still bringing in enquiries in year three, which is what makes this different from advertising.

What to write about, in priority order

Almost every business has the same first five, and almost none of them have written them:

• "How much does X cost" — highest intent, lowest competition, and nearly everyone dodges it
• "How to choose a X" — captures people at the shortlist stage
• "X vs Y" — comparison content converts unusually well
• "Common problems with X" — attracts people who already have the problem you fix
• "What to expect when you hire a X" — removes the anxiety that stops people ringing

How long it takes to pay off

Realistically, four to six months before an article is ranking properly and bringing in traffic. That is slow and we would rather say it than dress it up.

What makes it worth the wait is that it does not stop. Advertising ends the moment you stop paying; an article that ranks keeps working. Most of our content clients are still getting enquiries from pieces written two years earlier.

What affects the price

From £195/month is a genuine starting point, not a teaser. Here is what moves it, so you can work out roughly where you would land before you ring us.

• How many pieces a month, and how long each is
• How technical or research-heavy the subject is
• Whether we handle publishing and internal linking too
• Whether original photography or diagrams are included