Exhibition & Display Design in Mansfield

Exhibition graphics fail in a predictable way: too much text, set too low, saying what the company is called rather than what it does.

Somebody walking past a stand is scanning for relevance. The only question they are answering is "is this for me?" — and it has to be answered from three metres away, at a glance, while they are walking.

So the top third of any banner does the work, and everything below waist height is essentially decoration.

What actually gets people to stop

• A clear statement of what you do, readable at three metres
• One specific offer or reason to talk to you, rather than "come and say hello"
• Something to look at or hold — a product, a sample, a demonstration
• Staff standing at the front, not sitting behind a table looking at phones
• A genuine reason to leave contact details, rather than a fishbowl of business cards

Do the sums before you book

A stand, graphics, print and two days of staff time is a real cost. Work out beforehand how many enquiries would make it worthwhile and whether that number is plausible for the event.

For a lot of local businesses, a smaller regional event with the right audience returns far better than a large one with impressive footfall and the wrong people in it. We will say so if we think the event is wrong.

What affects the price

From £75 is a genuine starting point, not a teaser. Here is what moves it, so you can work out roughly where you would land before you ring us.

• How many pieces — banner, backdrop, table cover, literature
• Stand size and whether it is a shell scheme or space only
• Whether print production is managed by us
• Whether supporting print and giveaways are included