Google Analytics Setup in Mansfield

Out of the box, GA4 tells you how many people visited and roughly where from. That is interesting once and useless thereafter, because it does not connect to anything you can act on.

A properly configured install tells you which pages produce enquiries, which produce nothing, which traffic sources are worth money, and what a customer actually costs you to acquire. Those are decisions.

It also filters out the spam and bot traffic that makes small-site numbers meaningless, which on a local business site can be a third of the total.

The four numbers that matter

Almost everything else is noise for a local business:

• Enquiries per month, by source. The only number that maps to revenue.
• Conversion rate by page. Which pages persuade people and which lose them.
• Cost per enquiry, where you are paying for traffic.
• Which search queries brought people who then converted, as opposed to which brought traffic.

What we usually find wrong

The most common problems, in order: no conversions configured at all, so the account measures visits and nothing else. Phone taps untracked, which for a trade business means most enquiries are invisible. The tracking code installed twice, doubling every figure. And internal traffic unfiltered, so a five-person office looks like meaningful demand.

Any one of these makes the data actively misleading, which is worse than having none.

What affects the price

From £95 is a genuine starting point, not a teaser. Here is what moves it, so you can work out roughly where you would land before you ring us.

• How many conversion actions need tracking
• Whether Google Tag Manager needs setting up as well
• Ecommerce tracking, which is considerably more involved
• Whether historical data needs migrating or auditing