Paid advertising
Microsoft Ads in Mansfield
Bing has a small share of UK search and a genuinely valuable slice of it: older, more affluent, and often at work on a machine where Bing is the default nobody changed.
Microsoft Ads runs the advertising on Bing, Yahoo and DuckDuckGo. Its share of UK search is small, which is exactly why it is worth having: far fewer advertisers are competing, so clicks routinely cost 30% to 50% less than the Google equivalent.
The audience skews older and more affluent, and a large share of it is at work — Bing is the default in Windows and on plenty of corporate machines nobody has reconfigured.
For B2B, professional services, healthcare and anything selling to an older demographic, that is a better audience than the raw market share suggests.
What you get
Imported from Google, then fixed
Importing saves setup time. Left as an import it underperforms, because the audience and competition are different. We import and then rework it.
Bid strategy adjusted for the market
Less competition means different bidding. Copying Google bids across is leaving money on the table.
Microsoft-specific targeting
LinkedIn profile targeting by industry, job function and company — genuinely useful for B2B and available nowhere else.
Conversion tracking set up properly
Separate from Google Ads, and worth doing correctly rather than assuming the Google tag covers it, because it does not.
Shopping campaigns for retail
Microsoft Shopping is meaningfully less competitive than Google Shopping and frequently returns better on the same feed.
Reported alongside everything else
In the same dashboard as Google and Meta, so the comparison is like for like.
Who this genuinely suits
- B2B, because of the LinkedIn targeting and the at-work audience
- Professional services — legal, financial, accountancy
- Healthcare and anything aimed at over-50s
- Retail with a clean product feed already built for Google
- Anyone finding Google Ads too expensive to make the numbers work
Being realistic about volume
Bing’s UK share means the volume is a fraction of Google’s. For a local Mansfield service you might see a handful of clicks a day rather than dozens.
That is still worth having when those clicks cost half as much and convert at a similar rate. What it is not is a replacement for Google — it is a supplement that improves your blended cost per enquiry.
What affects the price
From £150/month is a genuine starting point, not a teaser. Here is what moves it, so you can work out roughly where you would land before you ring us.
- Ad spend under management
- Whether campaigns are imported from Google or built fresh
- How many campaigns and ad groups
- Whether Shopping runs alongside search
Why local matters here
Microsoft Ads — the Mansfield picture
Almost no Mansfield business advertises on Microsoft. That means auction competition for local terms is close to nonexistent, and the cost per click reflects it.
For a business already running Google Ads, adding Microsoft is a couple of hours of work and typically lowers the overall cost per enquiry. It is one of the cheapest improvements available to an existing advertiser.
Also asked for as
People describe this in a lot of different ways. If you searched for any of these, you are in the right place — it is the same service.
- Bing Ads Mansfield
- Microsoft Advertising Mansfield
- Bing advertising management
- Bing PPC Mansfield
Microsoft Ads — your questions
Is it worth advertising on Bing?
If you are already running Google Ads profitably, almost always yes — the setup effort is small and the clicks are cheaper. As your only channel, rarely, because the volume is not there.
How much cheaper are the clicks?
Typically 30% to 50% below Google for the same term, sometimes more on competitive commercial keywords where Google is expensive.
Can I just copy my Google campaigns?
You can import them, and you should then adjust. Different competition, different audience, different bidding. An unadjusted import works but underperforms.
You might also need
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From £150/monthFancy a straight answer about your website?
Tell us what you are trying to do and we will tell you what it takes, what it costs, and whether it is even worth doing. No pitch deck, no pressure.